from wedding to weekend

It's a well known stereotype that bridesmaid dresses can only be worn once.  The movie 27 Dresses truly captured the worst of the worst.  I think we've all hoped and prayed that maybe, just maybe, we could wear the dress again.  Perhaps we've even tried to make it work, but nothing could hide the fact that was once a bridesmaid dress.

When BHLDN's new line launched, my friend, Prudence, did a post focused on their non-tacky, "wear again", bridesmaid dresses, and it seems they understand every bridesmaid's frustrations.

Today I received an email from BHLDN, featuring their dresses' versatility with the phrase "Once a bridesmaid...always a dress." One dress. 2 (or more!) ways.  It's like a dream come true for every bridesmaid, or just a girl on a budget (like myself).  Add a bold necklace, take down the updo, switch out the shoes.  Or here's a thought -- what about a party dress that could eventually be a bridesmaid dress.  Who says you have to be a bridesmaid to wear one of these lovely pieces?

BHLDN

it's finally here!  If you haven't heard already, Urban Outfitters Inc. (the company behind Urban Outfitters and Anthropology) is launching their new wedding line BHLDN online today! Pronounced "Beholden" (inspired by the dutch word meaning "to keep") this collection is nothing short from amazing, with unique, handcrafted details making each dress unique.  Although the designs are inspired by a desire to serve their Anthropology customers, BHLDN will stand on its own two feet as a separate brand.

BHLDN's collections includes bridal gowns, jewelry, hair accessories, dresses, and shoes -- a one stop shop for all your wedding needs!  Currently, the collection is only available online, but they're looking to open up a phycial store eventually.  On their website, you can put together a BHLDN inspiration board of your own, mixing and matching their different items to create the perfect combination for your wedding.  Their prices range from $1000 to $4000 for bridal gowns, and $200 to $600 for party dresses.

 

Love that their tag line is "Be You, Be Loved."

  I am beyond excited about this collection and hope you find as much joy looking at their site as I did!  Maybe one of these days I'll get to "behold" one of these myself.  And of course, this post wouldn't be complete without sharing a few of my favorites (it was really difficult to choose)!
 

  



 I'm sure you're all dying to see more, so go check out their site!  Happy Valentine's Day everyone!